How TikTok Helped Shape Kaidro
August 25, 2026
By Kaidro
In 2018, when work in the entertainment industry slowed down, the Kaidro team went back to their roots: drawing.
From Concept Art to Community
They began experimenting on TikTok, creating fan art, memes, and character drawings simply for fun. As people started engaging with their work, a community began to form around it.
When Fan Art Opened Unexpected Doors
One drawing of Jack Black as a Red Dead Redemption character led to an unexpected opportunity when Jack Black's team reached out about creating artwork for a special project.
Meanwhile, behind the scenes, the team was developing something completely original: Kaidro.
Bringing Kaidro to Life on TikTok
TikTok gave the team a way to introduce the world, characters, and story to new audiences. Soon, fans weren't just watching. They were creating their own characters, artwork, and cosplay and becoming part of the Kaidro universe.
The first Kaidro contest reached nearly 1 million views and around 100,000 likes, showing the power of the growing community.
From Community to a Growing Universe
That momentum helped lead to the Kaidro comics, audiobooks, and Kaidro: Clan Battles.
Kaidro wasn't built from one viral moment. It grew from years of creating, sharing, experimenting, and finding people who believed in the world.
Sometimes, you just have to put your work out there and find your people.